Drawing from our internal data, we are thrilled to present our 2024 Annual Tanzanian Safari Travel Report, highlighting the trends shaping Tanzania’s safari industry. Each year, we compile this comprehensive report to offer invaluable insights into travel patterns, emerging trends, and traveler preferences within Tanzania’s breathtaking landscapes.  

Key Insights

  • Interest in sustainable travel has surged by over 1000% in the last four years, with Google searches growing to over 5000 per month.
  • Tanzania, Kenya, and South Africa remain the top three safari destinations, with Tanzania playing a central role in the East African safari circuit.
  • July is the most popular month for a Tanzanian safari, particularly for witnessing the Great Migration in the Serengeti.
  • While making up less than 1% of inquiries, Italy records the highest average spend for a Tanzanian safari, with the United States ranking fourth in average expenditure and making up over 60% of total inquiries.
  • The demand for beach and safari combinations has grown by 20% compared to 2023, with Zanzibar emerging as a top choice for post-safari relaxation.
 

Who Are We?

I Artist Adventure is a premier Tanzanian safari specialist dedicated to crafting unforgettable safari experiences. With deep local expertise and a passion for showcasing Tanzania’s natural and cultural wonders, we tailor every journey to offer an immersive and personalized adventure. We pride ourselves on creating transformative experiences that connect travelers with Tanzania’s diverse wildlife, breathtaking landscapes, and vibrant communities. Our safaris emphasize authenticity, sustainability, and adventure, ensuring that every guest experiences the magic of Tanzania in a meaningful way.   Annual Report 2023: The Tanzanian Safari Landscape

Our Methodology

To provide an accurate analysis of Tanzania’s safari trends, we examined booking inquiries from 2022 and 2024, alongside Google search data, to identify key shifts in traveler preferences. Our findings reflect where travelers are going, what experiences they seek, and how spending habits are evolving.  

Section 1: Who is Traveling Where & When?

What Does Safari Travel in Tanzania Look Like?

Since the easing of travel restrictions post-COVID-19, interest in Tanzanian safaris has more than doubled, with a 111% increase in Google searches during Q1 of 2024 compared to the previous year. This growth highlights a strong resurgence in demand for Tanzania’s world-class safari experiences.

Where Are People Going on Safari in Tanzania?

Top Tanzanian Safari Destinations:

  1. Serengeti National Park – The most sought-after destination, particularly for the Great Migration.
  2. Ngorongoro Crater – A UNESCO World Heritage Site with unmatched wildlife density.
  3. Tarangire National Park – A hidden gem known for its massive elephant herds and baobab trees.
  4. Selous/Nyerere National Park – A pristine and less crowded alternative for authentic wilderness experiences.
  5. Ruaha National Park – Ideal for those seeking remote and rugged safari adventures.

Are Travelers Choosing Single or Multi-Destination Safaris?

There has been a 5% decline in single-destination inquiries, reflecting a growing preference for combining safaris with Zanzibar’s beaches. The ease of access from Tanzania’s national parks to Zanzibar has made it the top choice for travelers seeking a balanced itinerary of adventure and relaxation.   Section 2: Budgets & Planning

How Long Are People Traveling For?

Most travelers to Tanzania spend an average of 10 days on safari, ensuring ample time to explore multiple national parks and incorporate cultural experiences.

How Far in Advance Are Travelers Booking?

Travelers are planning further in advance, with many booking six months to a year ahead. The longest lead time recorded in 2023 was three years in advance, particularly for high-end lodges and peak migration periods.

What is the Average Budget for a Tanzanian Safari?

The budget range for most travelers has risen by 25% compared to the previous year, with an average spend between $5500 and $6500 per person. Luxury safari bookings, particularly those in private reserves and exclusive lodges, have seen an increase in demand, with some high-end trips exceeding $25,000.  

Section 3: Traveler Demographics & Preferences

Who is Traveling on Tanzanian Safaris?

  • Couples (47%) – Tanzania, with its luxury lodges and breathtaking landscapes, remains a top romantic destination, especially for honeymooners.
  • Families (31%) – Multi-generational travel is on the rise, with families choosing private camps for intimate, tailored safari experiences.
  • Solo Travelers (15%) – More solo adventurers are booking safaris, drawn to Tanzania’s safe and immersive wildlife encounters.

What Experiences Are Travelers Seeking?

Beyond the classic Big Five safaris, there’s an increasing demand for:
  • Great Migration Safaris – Following the wildebeest herds across the Serengeti.
  • Walking Safaris – Exploring Tanzania’s wilderness on foot for an up-close experience.
  • Cultural Encounters – Visiting Maasai and Hadzabe communities for authentic cultural interactions.
  • Beach & Safari Combos – Pairing an adventurous safari with a relaxing Zanzibar retreat.
  • Photographic Safaris – Specially curated trips for wildlife photographers looking for perfect shots.
 

Section 4: Predictions for 2025

Emerging Tanzanian Safari Trends

  • Rise of Southern Tanzania Safaris – Selous/Nyerere and Ruaha are gaining traction among travelers seeking exclusivity and fewer crowds.
  • Luxury Safari Demand – The trend toward high-end lodges and private reserves is expected to grow, with personalized experiences taking center stage.
  • Increased Interest in Sustainability – More travelers are seeking eco-friendly lodges and conservation-focused itineraries.
  • Multi-Country Itineraries – Growing interest in pairing Tanzania with Kenya, Uganda, or Rwanda for gorilla trekking and extended African adventures.

Sustainability & Community Engagement

Interest in sustainable safaris grew by 6.4% in 2024, with an increasing number of travelers requesting community-focused activities. I Artist Adventure prioritizes responsible tourism by collaborating with conservation projects and local communities, ensuring that each safari contributes positively to Tanzania’s wildlife and people. Conclusion Tanzania continues to stand out as one of Africa’s top safari destinations, with strong growth in interest, increasing budgets, and a rising demand for immersive and sustainable travel experiences. As we move into 2024, I Artist Adventure remains committed to curating transformative safaris that showcase Tanzania’s unparalleled beauty while promoting conservation and cultural connections.   Let’s Plan Your Dream Safari – Contact us today to start crafting your unforgettable Tanzanian adventure!